365telugu.com,online news, New Delhi, 23rd November 2020: Sony India today announced an impressive addition to their imaging line-up, the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens. The Alpha 7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more. When paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging.“With the commitment to offer best and most advanced tools based on the needs of our customers, we introduce the Alpha 7C, where “C” stands for compact,” said Mukesh Srivastava, Digital Imaging Head at Sony India “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens packs most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. We are opening up a new world of possibilities for content creators by give them the uncompromised power of a full-frame system in the palm of their hand.”
1.Uncompromised Full-frame Performance in a Compact Design for stunning image quality
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing. Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g, the Alpha 7C is a similar size and weight to an APS-C camera, with only 1% more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body2 through upgraded 5-axis in-body stabilisation and shutter units, and the utilisation of monocoque construction, which is often used in the bodies of cars and aircrafts. Even in this compact body, the Alpha 7C features a 5-step stabilisation effect that allows shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images11 when using the viewfinder.
2.Exceptional 4K Video recording capabilities for high quality footage
Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable to ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160)3, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
3.Price and Availability
The new Alpha 7C compact full-frame camerawill be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 18th November 2020 onwards.
|Model||Best Buy (in INR)||Availability|
|Alpha7C (Body Only)||167,990/-||18th November 2020 onwards|
|Alpha7CL (With New KIT Lens SEL2860)||196,990/-||18th November 2020 onwards|