365telugu.com online news, Hyderabad,october29th,2021:The festive season is the most exciting time for the year when people upgrade their homes to make it festive ready. Consumers in Andhra Pradesh are upgrading to Samsung’s big screen TVs, refrigerator and washing machines to equip their homes with latest technology. Owing to this trend, Samsung, India’s largest and most trusted consumer electronics brand, saw 460% increase in 55 inch and above smart TVs and 17% growth in Frost Free Refrigerators above 350-litres, in the month of September.
Overall, in Andhra Pradesh, Samsung has captured a significant market share of 30.5% for TVs, 40.4% for refrigerators and fastest growing for washing machines, thus, making Samsung the market leader in the TV and refrigerator categories. ‘‘Samsung smart TVs like NEO QLED and 8K QLED are a compelling choice among consumers as the products are packed with innovative features that make modern lifestyle comfortable as well as convenient for consumers. Furthermore, Samsung provides exciting offers to its wide range of consumer electronic products, that is an added advantage for consumers who are looking to upgrade to a modern lifestyle during the upcoming festival season,” said, Karan Bajaj, CEO, Electronics Mart India Ltd.
Samsung has a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TV, QLED TVs, The Frame TV, The Serif TV, Crystal 4K UHD TVs that not just enhances your living room with its beautiful design but also offer exceptionally true-to-life picture and sound quality for a cinematic viewing experience. Consumers are also demanding high capacity refrigerators that offer additional food storage and enhance the aesthetics of their kitchens. To address the growing demand, Samsung recently launched BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub and 4-Door Flex French Door models, with a unique blend of personalised aesthetic and premium refrigeration. It not only offers design innovation but also technology innovations.
Alongside, consumers are looking to buy high capacity, fully automatic washing machines such as Samsung Eco Bubble with Hygiene Steam feature to ensure high standards of cleaning and hygiene. Samsung has seen strong growth pan India for its consumer electronics business and is expecting the overall sale to grow by 30% and sale of its premium category of TVs and digital appliances to grow by 65%, this festive season.