Thu. Dec 1st, 2022
ITC Aashirwad Gulab Jamun Kids for Kids Campaign for Kids
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365Telugu.com Online News, Hyderabad, October 21, 2022: One of the leading Gulab Jamun mix brands in the country, ITC Ltd. Aashirvaad  Gulab Jamun has launched a special program this Diwali titled ‘Kids for Kids’ in Hyderabad and Vizag. Starting in September 2022, the Aashirvaad brand has partnered with schools in Hyderabad and Vizag to handcraft Gulab Jamuns with 500 school students.

For every gulab jamun made by school students, ITC Ltd. Aashirvaad Gulab Jamun has provided raw materials to make five times more gulab jamuns to children in rural schools in Andhra Pradesh and Telangana. The event was organized in collaboration with Sri Sathya Sai Annapurna Trust.

ITC Aashirwad Gulab Jamun Kids for Kids Campaign for Kids

After the resounding success of the first phase of the campaign, the second phase of the campaign was launched on digital platforms with the aim of encouraging the audience to reach a wider audience and make this Diwali special for children in rural schools. Those who want to participate in the contest can participate in this campaign by giving a missed call to 84639 84639.

For every missed call received, Aashirvaad Gulab Jamun provides ingredients to prepare 5 Gulab Jamuns to children in rural schools in Andhra Pradesh and Telangana. Aashirvaad aims to reach one lakh children in rural schools across Andhra Pradesh and Telangana through this programme.

ITC Aashirwad Gulab Jamun Kids for Kids Campaign for Kids

Festivals spread love, joy and light. That is why Aashirvaad Gulab Jamun wanted to bring back and celebrate the joy of sharing in children through this program. We hope this program will bring smiles to the faces of the participants and make this festive season an unforgettable one,” said Ganesh Sundararaman, Chief Executive, SBU, Food Business, ITC Limited, Staples, Snacks and Meals.

“This Diwali, we at Sri Sathya Sai Annapurna Trust, in collaboration with Aashirvaad Gulab Jamun Mix, are sharing the festive cheer with one lakh rural school students across Andhra Pradesh and Telangana who cannot enjoy the joy of the festival,” said Sadhguru Srimadhusudan Sai, Founder, Sri Sathya Sai Annapurna Trust