365Telugu.com Online News, Mumbai, October 17th, 2022: Leading sports platform Fun88 is gearing up to further expand its operations in the Indian market. For that, the investment has also been increased. Fun 88 is now keen on partnerships, sponsorships, advertising and brand campaigns as part of its mission to attract new customers and become a one-stop shop for sports.
To strengthen their existing partnership with Darren Sammy, India’s favorite sports platform Fun88 launched their latest brand campaign with the theme ‘Battles should be fought on digital playgrounds, not on the ground’. Fun 88 has signed Darren Sammy as their brand ambassador in July 2021.
Spanning three brand images, the Fun 88 campaign features Darren in three different avatars. There he is told to stop the wars and fight in the fun 88 digital playground. Instead of his regular jersey look, Darren is seen wearing a mukut or crown in one of the images. As an actor in another film, the third film will be seen in the background of the most popular chicken races. The Fun 88 campaign will be aired across digital media including social media, OTT and VOD platforms.
India is the most important market for us. Here the users are avid fans of cricket but are also interested in sports. With that in mind, we designed our campaigns to connect directly with our current and potential customers. These three brand images are interesting as well as innovative. Darren Sammy will be the face of our brand and will further strengthen the Fun88 brand position in the region,” said Fun88 Marketing Fun88 spokesperson.