ZEE5 CONTINUES TO ENTERTAIN INDIA; BECOMES COUNTRY’S ‘MOST DESIRED VIDEO STREAMING BRAND IN 2020’: TRA REPORT
365Telugu.com Online News,Mumbai: 1st, march, 2020. ZEE5, India’s largest and the most popular ConTech OTT platform has been crowned as‘India’s Most Desired Video Streaming Brand’ as per TRA’s recently released Most Desired Brands 2020 report. In today’s world, with mobile phones and connected devices driving majority of digital content consumption, leisure binge-watching has become a norm and, ZEE5 is leading the category in its debut year as India’s Most Desired Video Streaming Brand.
The award showcases ZEE5’s leadership position in content, reach, and distribution, as well as the enormous popularity of the variety of shows and movies available for viewing on the platform. It surpasses all the other OTT platforms who are the well-known veterans of the industry.
An elated, TarunKaitial, CEO, ZEE5 said, “It is a very proud moment for us. A young start-up at heart and being in the business for over 2 years, we have managed to engage with India’s ever-growing appetite for entertainment and serve them with their favourite content in 14 Indian languages.We are extremely delighted and honored to be adjudged as India’s Most Desired Video Streaming brand by TRA. ZEE5 today has become ‘Super App’of India with a depth of offering across content types, genres and languages that is hard to beat. We believe that with our unrelenting focus on producing quality content, building a robust distribution network and technology advancements, we will endure to entertain our audience and continue being the top streaming platform in India on any device at any time.”
N. Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level. TRA’s syndicated research is based on our proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 36 intangible attributes of a brand”. MDB 2020 lists 1000 brands across 326 Categories and 39 Super-Categories.
ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
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India’s Most Desired Brands 2020
India’s Most Desired Brands 2020, the fifth in the Report series, is the result of primary research based on the proprietary 36 Attributes of Desiredness that have been studied and identified by TRA Research. This year’s research was conducted among 1,454 consumer-influencers across 14 cities and generated nearly 3 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The 192-page, hardbound report is available for Rs.14,000/-.
TRA Research, a Comniscient Group company, is a brand strategy and actionable brand insights company, dedicated to understanding and analyzing Consumer Buying Propensity. Buying Propensity is made up of Brand Trust and Brand Desire, which are proprietary Brand Matrices of TRA. TRA continuously conducts primary syndicated research with consumers and other stakeholders to assist brands’ business decisions and give consumer insights on improving a brand’s ‘keenness-to-buy’. TRA provides Consumer Intelligence Reports mined from its 33 million data-points on brand intangibles of 10,000 brands collected over the years, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Desired Brands and India’s Most Consumer Focused Brands.